Top 5 Social Networking Apps Performance in Italy Q4 2022

In the fourth quarter of 2022, Italy's top social networking applications showed diverse performance trends. Here's a closer look at the weekly downloads, revenue, and active users for BeReal: Photos & Friends Daily, WhatsApp Messenger, Telegram Messenger, TikTok Now, and Facebook on the unified platform.

BeReal: Photos & Friends Daily experienced a dynamic quarter with weekly downloads starting at around 192K in late September and peaking at approximately 209K in mid-October. However, a decline followed, reaching a low of around 80K before a slight recovery to 97K by the end of December. Active users also saw significant growth, from 806K to over 1.4M by the end of the quarter.

WhatsApp Messenger maintained a consistent download rate throughout the quarter, starting at around 72K and peaking at 110K in the final week of December. Active users remained stable, fluctuating slightly around the 31.8M mark and closing the quarter at approximately 31.9M.

Telegram Messenger demonstrated steady revenue growth, beginning at about $2.6K and ending the quarter at approximately $6.5K. Weekly downloads peaked at around 103K in late October, then saw a decrease, bottoming out at 66K in early December before rising to 80K by the end of the quarter. Active users showed a slight decline from 11.2M to around 10.9M.

TikTok Now had a fluctuating performance in downloads, starting strong at 158K but dropping significantly to just 3.7K by the end of December. Active users followed a similar trend, peaking at 782K in mid-November and then declining to 153K by the end of the quarter.

Facebook showed consistent weekly revenue, starting at around $20.8K and ending at approximately $15.5K. Downloads remained stable, starting at 66K and peaking at 83K in the final week of December. Active users saw a slight decline from 25.5M to 24.7M over the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.